Monday 11 April 2016

Example of Privacy Breach - DAVID JONES

After the one day of security breach of KMART , DAVID JONES also suffered the hacking of personal information of their customer. Customer ordered product from David Jones online store and breach of Personal information occurred like Name, address , telephone no.,email id ,billing address but fortunately no credit card or online payment information was hacked. When David Jones received the information about hacking of personal information of customer than they contacted each affected customer and they apologised to customers for this inconvenience .Company revealed that information hacked has not been misused and they said its cyber crime and they informed there forensic doctors to study this case and solve the issue and breach was also reported to Australian federal police.Customer was warned to lookout for calls and emails in the name of DAVID JONES though company dont ask for personal information without any need so customer should be careful. Company apologised heavily everywhere for this inconvenience .Company apologised on Facebook page and on other resources.
Often I have seen that there is option of OPT OUT while providing information this can be dangerous as when you opt out your stored information can be hacked but if there is opt in option that it shows the marketing strategy which gives negative impact on information provided.

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