Presence in digital world of enterprises means presence of all the necessary information or links for the customers so that they can have easy access to everything they would like to search and find. There should be proper availability of content , design , strategy with effective use of technology.
It is absolutely relevant to say that those firms which operate on web should be more concerned about presence than the firms that operate in physical world. There is difference in interaction level between business operation online and offline . Offline businesses are more flexible as customer can reach different salesmen but it is bit different in online operation businesses where website has to express all the available options to customers because its difficult to call customer services every time. Digitally operating businesses should have everything present in there site for efficiency of there services to customer's. Link to main offers , contact info , footers , video and other important links should be on homepage of website because otherwise its difficult to search whole site. In offline business there is bit of direct link with customers and they don't need to have much on their online sites. Customers approach online websites for saving time but if poor design and navigation of site can ruin the expectations of customers and company can lose its customers. Good design but poor navigation can also have negative impacts on customers so presence need to be carefully managed in online operation businesses .So that's why I think business on web should be more concerned about presence than firms that operate in physical world.
It is absolutely relevant to say that those firms which operate on web should be more concerned about presence than the firms that operate in physical world. There is difference in interaction level between business operation online and offline . Offline businesses are more flexible as customer can reach different salesmen but it is bit different in online operation businesses where website has to express all the available options to customers because its difficult to call customer services every time. Digitally operating businesses should have everything present in there site for efficiency of there services to customer's. Link to main offers , contact info , footers , video and other important links should be on homepage of website because otherwise its difficult to search whole site. In offline business there is bit of direct link with customers and they don't need to have much on their online sites. Customers approach online websites for saving time but if poor design and navigation of site can ruin the expectations of customers and company can lose its customers. Good design but poor navigation can also have negative impacts on customers so presence need to be carefully managed in online operation businesses .So that's why I think business on web should be more concerned about presence than firms that operate in physical world.
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