Web sites are designed to express the thoughts and products of the company and these products are available to be used by Customers so websites need to be customer oriented. There are piles of websites which sucks because of their design and there navigation . Customers some times often get confused while navigating site which means that site sucks . Customer centric website is the aim for every company but it is so difficult to accomplish because its not easy to satisfy customers. Most difficult task for every business is to satisfy customers with every kind of possible help and services. It is the customer who is going to give reviews regarding site so it has to be customer centric. Customers approach websites for buying goods and services because they don't have time to visit stores if they have to spend lots of time on websites because of poor design and navigation of site than this can become the frustration for buyer.
Though every customer need easy way to buy products, websites give this option but if poor design and navigation of website can lead to frustration. There are advertisements on sites but they should be of very minimal level because ultimately website is for customers but not for advertisers. Heaps of advertisements will develop frustration in mind of customer so there is need to websites designed according to customers. Good looking design of website is of no use if there is no effective navigation of site because customer is finally satisfied with the way he/she is treated but not with the looks of websites. There should be contact links on homepage for customers and links to main offers on website. So all these things are though very difficult to achieve but still if these things are achieved than we can say website is customer centric.
Though every customer need easy way to buy products, websites give this option but if poor design and navigation of website can lead to frustration. There are advertisements on sites but they should be of very minimal level because ultimately website is for customers but not for advertisers. Heaps of advertisements will develop frustration in mind of customer so there is need to websites designed according to customers. Good looking design of website is of no use if there is no effective navigation of site because customer is finally satisfied with the way he/she is treated but not with the looks of websites. There should be contact links on homepage for customers and links to main offers on website. So all these things are though very difficult to achieve but still if these things are achieved than we can say website is customer centric.
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