Usable Doesn’t Have To Mean Ugly ‘for a web design to be truly beautiful, it has to be functional, have purpose and contribute in some way to the website’s intuitiveness, usefulness and branding. All of these things contribute to the overall effect of a design’.

Every website has the combination of design and navigation , they both need to be balanced otherwise your website may Suck like the website of the HEADHUNTER hair styling and many more. Your website is commercial so there is need to have purpose and usefulness for customer. Website is not only dependant on design or on navigation or on other features there has to proper mix of everything so that customers can easily find whatever they need and design of site should also impresses . Good design and proper functionality of site enables customer to dig more and more in site so that they can find and order wide range of things. Comparison features should be their in websites dealing with products that can be compared with its own company products or with other companies products. Websites should have main offer links and contact info on their homepage for an easy access to customers. According to me FLIPKART.COM webpage that does not suck at all it has all the features which any webpage need. It delivers all the basic things which every good webpage has. Contact info , main offer links , now trending webpage design of pics in background , footers, etc. everything on homepage , its perfect example of classic good webpage.